The estimated worth of the global haircare market is $87.73 billion, according to a 2018 report published on Statista. The market is comprised of millions of products, such as sprays, shampoos, conditioners and colorants used to maintain healthy and well-groomed hair.
Maintaining good hair texture and style involves more than just the normal day-to-day hair maintenance. Few people may get away with the normal routine of only washing and brushing their hair. However, hair grooming is essential for both sexes, and it entails selecting the right products for care and maintenance.
Here are a few factors to consider when deciding the right products for your hair.
Know your type of hair
Before purchasing a hair product, it’s important to know your type of hair, as it significantly influences your buying decision. Various hair products are produced to meet the demands of different hair types including, straight, curly, wavy and kinky.
For example, a clarifier shampoo works well on dry hair by adding oil and moisture to it. For oily hair, a good shampoo selection will be the one that removes extra oil from it, preventing dandruff. You should always remember that the hair product you choose to buy has to match the needs of your specific type of hair.
Assess the extent of hair damage
A critical part of choosing the right hair products involves proper assessment of your hair condition so you can choose the most suitable product to match your needs. Hair breakage is a huge concern among many women. It can be a result of poor diet, medication, over-washing, over-processing, scalp dryness, stress, hormonal imbalance and age, among other factors.
Moisturizers can be used for dry hair and a flaky scalp. Some shampoos can both be used to treat hair breakage and for aesthetic purposes. For individuals who have started to experience minimal hair loss, they might consider purchasing a bottle of shampoo rich in protein, as it may help strengthen the scalp and stimulate the hair follicles.
Protection from environmental factors
Hair can be damaged by several environmental factors, some known and unknown to you. Extensive exposure to ultraviolet rays from the sun may cause your hair to dry, break and become damaged. On the other hand, constant contact with water may also result in hair loss.
Therefore, you may require a product that ensures your hair remains healthy. You can consider using natural oil or getting an oily shampoo with UV filters and moisturizer containing vitamins C and E to nourish your hair.
Find out the price and ingredients
It’s advisable for you to check the label of the hair product to confirm the ingredients used. Some chemicals used in the product, such as sulfur and alcohol, may cause undesirable effects when applied to the hair and scalp.
The price can also influence the choice of the product you buy. Some products are priced too low to attract more customers, but they may be of poor quality and unsafe. Therefore, before purchasing your products, do thorough market research on it and validate if it offers the highest value for your money.
It’s vital for you to understand your hair’s needs before deciding on what products to purchase. With thousands of hair companies in the market, choosing the most suitable products can be tricky. However, these few tips can help you identify the right products for your hair.